Bricks & Minifigs
Web Design · E-Commerce · Shopify
Bricks & Minifigs needed an online experience that captured the fun of walking into a store filled with LEGO® sets, minifigures, and endless possibilities—while still making it easy for customers to find what they were looking for.
I designed and built the website with both the brand and the customer experience in mind, creating a playful, approachable digital storefront that gave the store a stronger online home.
Built for Browsing
With such a wide variety of products and constantly changing inventory, organization and usability were an important part of the project. The site needed to make browsing feel easy without losing the personality that makes Bricks & Minifigs such a fun place to shop.
I focused on creating a clear shopping experience that balanced product discovery with the playful visual identity of the brand. From navigation and product organization to responsive design and the overall storefront experience, each piece was designed to make exploring the site feel simple, familiar, and fun.
The result was a digital extension of the in-store experience—built for LEGO fans, collectors, families, and anyone who still gets a little too excited digging through a bin of bricks.
