Beauty Bakerie
Graphic Design · Social Media · Digital Design · E-Commerce
Beauty Bakerie has a brand that's hard to miss—bold, colorful, playful, and built around a seriously fun mix of beauty and baking. My work focused on carrying that personality across digital creative, from website banners and seasonal promotions to social content designed to make products the star of the show.
A Recipe for Digital Creative
Working within such an established visual identity meant finding ways to create something fresh without losing what makes the brand instantly recognizable.
Across website and social, I worked with Beauty Bakerie's existing brand elements, product photography, typography, and color palette to create graphics that felt unmistakably theirs. The creative supported everything from individual products and collections to sales, seasonal moments, and beauty-focused content.
Website banners were designed across desktop and mobile formats, making sure the creative translated across screen sizes while keeping the messaging and products front and center.
For social, the focus shifted toward creating scroll-friendly graphics that could flex between product promotion, sales, and educational content while still feeling like part of the same visual world.
The result was a collection of digital creative that could adapt across platforms without losing the personality that makes Beauty Bakerie, well, Beauty Bakerie.
