Wicked Grove
Branding · Graphic Design · E-Commerce · Product Design · Social Media
What started as another creative side quest quickly turned into Wicked Grove—a bookish shop inspired by the stories, characters, and fictional worlds I can't seem to stop thinking about.
I created Wicked Grove from the ground up, developing a visual identity that feels a little moody, a little magical, and right at home in the world of fantasy and romantasy. From the branding and packaging to product designs, social content, and the online shop, every piece was created to feel like part of the same world.
Building the Brand
The goal was never to make Wicked Grove feel like just another bookish shop. I wanted the brand to have its own personality—something that could live comfortably alongside dragons, fae realms, morally questionable characters, secret rebellions, and the general chaos that comes with being emotionally attached to fictional people.
That meant building a visual system flexible enough to work across physical products and digital spaces while still being unmistakably Wicked Grove.
From Screen to Shelf
Wicked Grove also gave me the opportunity to take a brand beyond the screen. I design products and supporting artwork, create product photography and promotional graphics, manage the e-commerce experience, and develop social content that brings everything together.
It's an ongoing experiment in what happens when branding, storytelling, e-commerce, and an unreasonable number of creative ideas all end up in the same place.
And, fittingly, it's one creative side quest that keeps spawning more side quests.
